Say No to Spec

Last week we came across a great video that was being shared like wildfire amongst Katherine's social media network of designers and artists. In the brief video, Toronto-based agency Zulu Alpha Kilo tackles the subject of "spec work" with wit and clarity. Spec work is unethical and is an issue that has plagued the creative services industry for many years. Hopefully things like this video will help shed more light on the topic and inspire contractors and clients alike to educate themselves. We highly encourage everyone, regardless of occupational field, to give it a look:

https://youtu.be/essNmNOrQto